Jimmy Donaldson, better known as MrBeast, is a popular YouTuber and philanthropist with over 170 million subscribers as of July 2023. In addition to his entertaining and often expensive stunts and challenges, MrBeast is also known for his entrepreneurial ventures. One of his latest ventures is Feastables, a food brand that he created in January 2022.
Feastables LLC was launched with its own brand of chocolate bars called “MrBeast Bars.” The company was backed by several big-name investors and DTC operators, making it MrBeast’s latest venture into ecommerce. While the brand has been successful, many people have been curious about why MrBeast decided to start a food brand in the first place.
Start of YouTube Career
MrBeast, whose real name is Jimmy Donaldson, began his YouTube career in 2012 when he was just 13 years old. He started by creating gaming videos and Let’s Plays under the username MrBeast6000.
As his channel grew, he began experimenting with different types of content, including videos estimating the wealth of other YouTubers. He also started doing challenges and stunts, such as counting to 100,000 or giving away large sums of money to strangers.
MrBeast’s channel gained significant attention in 2017 when he uploaded a video titled “I Gave Away $100,000 To Random Strangers.” This video went viral and gained millions of views, helping to establish MrBeast as a prominent figure on the platform.
Since then, MrBeast has continued to create a variety of content, including stunts, challenges, and philanthropic videos. He has gained a massive following, with over 70 million subscribers on YouTube as of 2021.
Overall, MrBeast’s success on YouTube can be attributed to his creativity, unique content, and his willingness to take risks and try new things. He has become a role model for many young people who aspire to build a career on the platform.
Conceptualization of Feastables
Inspiration
Feastables was conceptualized by Jimmy Donaldson, better known as MrBeast, in 2021. The idea behind the brand was to create a fun treat with a limited number of ingredients, as Donaldson has Crohn’s Disease. The limited ingredient list ensures that the chocolate bars are gluten-free and made of organic ingredients with no artificial flavors.
Donaldson was inspired to start Feastables after realizing that many brands rely heavily on influencer marketing, creating stunts and gimmicks for advertising. With Feastables, he wanted to create a brand that stands out from the crowd by focusing on the quality of the product and its ingredients.
Goals
The goal of Feastables is to provide customers with a high-quality chocolate bar that is made of organic ingredients, gluten-free, and has no artificial flavors. The brand’s limited ingredient list ensures that the bars are simple, yet delicious.
Feastables aims to be more than just a chocolate bar brand. Donaldson has stated that he wants to use the brand to make a positive impact on the world. In fact, a portion of the profits from the sale of Feastables bars goes to various charities.
The brand’s marketing strategy is focused on creating a community around the brand. Donaldson has a massive following on social media, and he has used this following to promote Feastables. He has also encouraged his fans to share their experiences with the brand on social media using the hashtag #Feastables.
Overall, Feastables aims to be a brand that customers can trust. With its focus on high-quality ingredients, simplicity, and giving back to the community, it is a brand that stands out from the crowd.
Launch of Feastables
In January 2022, Jimmy Donaldson, also known as MrBeast, announced the launch of Feastables, a food brand that would debut with its own brand of chocolate bars called “MrBeast Bars”. The company was founded with the goal of creating a fun treat with a limited number of organic ingredients, which was especially important to Donaldson due to his Crohn’s Disease.
Marketing Strategy
Feastables was backed by several big-name investors and DTC operators, and the marketing behind it was genius. MrBeast has a massive following on various social media platforms, and he leveraged this by promoting the brand through his own channels. He also partnered with other influencers and celebrities to generate buzz and reach a wider audience.
One of the most notable marketing strategies was when MrBeast asked his fans shopping at Walmart to organize and arrange the product displays for his line of Feastables chocolate bars as a personal favor in early March 2023. While this led to some controversy, it also generated a lot of attention and engagement on social media.
Product Line
Feastables initially launched with its own brand of chocolate bars called “MrBeast Bars”, which come in three flavors and are gluten-free. The bars contain just four ingredients and are made with organic cocoa beans, organic cane sugar, organic cocoa butter, and sea salt. They are sold on the Feastables website and at select retailers.
In addition to chocolate bars, Feastables has hinted at expanding its product line in the future. MrBeast has mentioned the possibility of launching a line of snack foods, and there has been speculation about what other products the brand might offer.
Overall, Feastables has been a successful venture for MrBeast, and it has allowed him to expand his brand beyond his YouTube channel. By leveraging his massive following and partnering with other influencers, he has been able to generate buzz and reach a wider audience.
Impact of Feastables
Public Reception
Since its launch, Feastables has gained a lot of attention and positive reception from the public. The brand’s aim to provide better-for-you snacking options has been appreciated by many. The initial launch of the brand’s chocolate bars was met with great enthusiasm, with many fans of MrBeast showing their support through social media.
The brand’s unique approach to marketing has also been praised. MrBeast’s involvement in the creation and promotion of the brand has helped to establish a sense of trust and authenticity with his audience. The brand’s commitment to giving back to the community has also been well-received, with a portion of the profits from each sale going towards various charitable causes.
Influence on YouTube Community
Feastables has also had a significant impact on the YouTube community. The brand’s success has inspired other creators to explore the world of e-commerce and create their own products. This has led to a wave of new DTC (direct-to-consumer) brands being launched by YouTubers.
Feastables has also helped to establish MrBeast as a leader in the YouTube community. The brand’s success has further solidified his position as one of the most influential creators on the platform. His ability to successfully launch and promote a brand has been praised by many in the YouTube community.
Overall, Feastables has had a positive impact on both the public and the YouTube community. The brand’s commitment to providing better-for-you snacking options and giving back to the community has been well-received. Its success has also inspired other creators to explore the world of e-commerce and create their own products.
Future of Feastables
Feastables has a bright future ahead, thanks to its unique branding and marketing strategies. The company has already made a name for itself in the chocolate bar market, and it is likely to expand its product line in the future.
One of the key factors that will determine the success of Feastables is its ability to maintain its high-quality standards. The company has set a high bar for itself with its commitment to using only four ingredients in its chocolate bars, all of which are gluten-free. This focus on simplicity and quality has resonated with consumers, and it will be important for Feastables to maintain this standard as it grows.
Another important factor in the future of Feastables is its ability to adapt to changing consumer preferences. The company has already shown a willingness to experiment with new flavors, as evidenced by its three current offerings: milk chocolate, dark chocolate, and white chocolate. As the market evolves, Feastables will need to continue to innovate and offer new and exciting products to keep consumers interested.
Finally, Feastables’ success will also depend on its ability to continue to leverage the power of influencer marketing. Founder Jimmy Donaldson has a massive following on social media platforms like YouTube and Instagram, and he has used this influence to promote Feastables to his fans. As the company grows, it will be important for Feastables to continue to partner with influencers and other brands to expand its reach and appeal to new audiences.
Overall, the future of Feastables looks bright. With its commitment to quality, innovation, and influencer marketing, the company is well-positioned to continue to grow and thrive in the years to come.
